The Ranked Guide

Best Purple and Blue Shampoos 2027

The ten best premium purple and blue shampoos for 2027, ranked on pigment colour, hair colour fit and published leave-on time, led by the Kerastase Blond Absolu Bain Ultra-Violet for blonde hair and Matrix Brass Off for brunettes.

Kerastase Blond Absolu Bain Ultra-Violet purple shampoo 250 ml lilac bottle with silver cap — Kerastase Blond Absolu Bain Ultra-Violet Purple Shampoo: ranked firstBest Purple and Blue Shampoos 2027

No. 1

Top Picks at a Glance

The whole ranking on one page: the verdict, the headline specification and the tier for every pick.

Rank	Product	The verdict, in one line	Size	Tier	Buy
1	Kerastase Blond Absolu Bain Ultra-Violet Purple ShampooBest Overall	The prestige purple bain, with hyaluronic acid behind the pigment.	8.45 fl oz (250 ml) bottle	luxury	View on Amazon
2	Fanola No Yellow Purple ShampooBest for Strong Yellow Brass	The salon staple with the strongest violet hand in this set.	11.83 fl oz (350 ml) bottle	premium	View on Amazon
3	Olaplex No.4P Blonde Enhancer Toning ShampooBest for Lightened Hair That Feels Fragile	A concentrated violet shampoo built on the brand's bond building active.	8.5 fl oz (250 ml) bottle	premium	View on Amazon
4	amika Bust Your Brass Cool Blonde Strength Repair ShampooBest for Blonde and Silver Hair That Runs Dry	Ultraviolet pigment with quinoa protein and plant butters behind it.	9.2 fl oz (275 ml) bottle	premium	View on Amazon
5	Redken Blondage Purple ShampooBest Salon Purple for Highlighted Hair	The salon purple in its current pH balanced bottle, with salicylic and citric acids.	10.1 fl oz (300 ml) bottle	premium	View on Amazon
6	milk_shake Icy Blond ShampooBest for Platinum and Icy Ash Tones	A black pigment shampoo built for platinum and icy ash tones.	10.1 fl oz (300 ml) bottle	premium	View on Amazon
7	Pureology Strength Cure Blonde Purple ShampooBest Sulfate Free Vegan Formula	A blue based purple formula in the sulfate free, vegan Strength Cure line.	1.7 fl oz (50 ml) travel bottle on the verified listing; larger sizes in the brand's bundle listings	premium	View on Amazon
8	Matrix So Silver Purple ShampooBest for Silver, White and Platinum Hair	The vegan salon purple aimed squarely at blonde, white and platinum hair.	10.1 fl oz (300 ml) bottle	premium	View on Amazon
9	Matrix Brass Off Blue ShampooBest Blue Shampoo for Lightened Brunettes	The blue side of the Matrix toning shelf, for brunettes who lighten.	10.1 fl oz (300 ml) bottle	premium	View on Amazon
10	Fanola Wonder No Orange Blue ShampooBest Large Bottle Blue Shampoo	A full litre of blue pigment for brunettes, in the gentler Wonder formula.	33.8 fl oz (1000 ml) bottle	premium	View on Amazon

The edit in motion: every product in this guide, in ranked order.The Showcase

No. 2

The Ranking in Full

10 premium listings, in the order we would buy them - each with its specification, its strengths and its honest limitations.

No. 1Best Overallluxury tier

Premium listing verified: Official Kerastase listing on Amazon sold by Kerastase in the set listing and carrying full Blond Absolu brand content; manufacturer Kerastase and item model number 3474636692231 as printed in product details

Kerastase Blond Absolu Bain Ultra-Violet Purple Shampoo

The prestige purple bain, with hyaluronic acid behind the pigment.

For the blonde and grey majority of this category, the Bain Ultra-Violet is the most complete bottle here: blue and violet pigments, hyaluronic acid and edelweiss behind them, and the clearest directions in the set, at least 2 minutes and never more than 5. It tones like a salon product and conditions like a prestige one.

The specification

Size: 8.45 fl oz (250 ml) bottle
Pigment: Blue and violet pigments (ultra-violet neutralizers), with Acid Violet 43 in the ingredient list
Hair types: Lightened, cool blonde or grey hair, as printed on the bottle
Leave-on time: At least 2 minutes and a maximum of 5 minutes, as published; weekly use directed
Key ingredients: Hyaluronic acid and edelweiss flower, with vitamins C and E on the bottle

Strengths

Blue and violet pigments together, which the brand presents as covering both yellow and light orange warmth in blonde hair
Hyaluronic acid and edelweiss flower in the formula, with vitamins C and E printed on the bottle
Directions are precise: leave on at least 2 minutes, and no more than 5 minutes, as published

Limitations

Built on sodium laureth sulfate, so it is not the pick for a strict sulfate free routine
The brand directs weekly use, so it is a maintenance toner rather than a daily shampoo
The prestige bottle is 250 ml, smaller than the salon litre formats ranked below it

What owners report

In praise

Blonde looks cooler and brighter without turning lilac is the recurring theme
Hair feels conditioned rather than stripped after toning, owners report
A little lather covers a full head, so the bottle lasts through a weekly routine

With reservations

Hands and nails can pick up violet tint without gloves
Very porous ends can grab extra pigment and need the shorter leave-on time
The fragrance is a polished salon scent that not every buyer wants weekly

Suits

Lightened, cool blonde or grey hair that wants strong violet toning wrapped in a caring, prestige formula rather than a purely functional one.

Skip if

Your warmth is orange rather than yellow, which is blue shampoo territory, or you want a sulfate free formula.

View on Amazon See Kerastase Blond Absolu Bain Ultra-Violet Purple Shampoo on Amazon

No. 2Best for Strong Yellow Brasspremium tier

Fanola No Yellow Shampoo 350 ml white bottle with purple cap and purple label band

Premium listing verified: Listing carrying Visit the Fanola Store and From Fanola brand content on Amazon; manufacturer Fanola and manufacturer part number 8032947861460 as printed in product details

Fanola No Yellow Purple Shampoo

The salon staple with the strongest violet hand in this set.

When yellow brass is pronounced, No Yellow is the strongest violet hand in this ranking, with extra violet pigment and a 1 to 5 minute window that lets the user set the intensity. It asks for respect, gloves and a timer, and rewards both with the fastest visible cool down here.

The specification

Size: 11.83 fl oz (350 ml) bottle
Pigment: Extra violet pigment, Acid Violet 43
Hair types: Bleached, blonde, streaked and grey hair
Leave-on time: 1 to 5 minutes, as published; once a week or when yellow becomes visible
Formula notes: pH 5.0 to 5.2 printed on the bottle; vegan mark on the bottle; made in Italy

Strengths

Extra violet pigment is the published positioning, and the toning action is described by the brand as intensive
Directions allow a wide working window of 1 to 5 minutes, so strength can be dialled by time
Wine extract and hydrolyzed silk appear in the published ingredient list behind the pigment

Limitations

The same intensity that fixes strong brass can leave a lilac cast on porous or very pale sections if left too long
Gloves are directed, and hands, nails and pale towels can stain
It is a toning tool, not a conditioning shampoo, and dry hair still needs its conditioner step

What owners report

In praise

Yellow tones visibly knock back in a single wash is the dominant owner theme
Grey and silver hair looks cleaner and brighter, owners report
The 350 ml bottle lasts because so little is needed per wash

With reservations

Over-toning to a violet tint is the most common complaint, always tied to leaving it on too long
Hair can feel dry afterwards if conditioner is skipped
The pigment stains hands and shower surfaces if rinsing is careless

Suits

Bleached, super lightened or grey hair with pronounced yellow brass that gentler purple shampoos barely move.

Skip if

Your blonde is only slightly warm, or your hair is porous and grabs pigment easily, since this formula tones hard and fast.

View on Amazon See Fanola No Yellow Purple Shampoo on Amazon

No. 3Best for Lightened Hair That Feels Fragilepremium tier

Olaplex No.4P Blonde Enhancer Purple Toning Shampoo 250 ml lilac bottle in front of a violet lather splash

Premium listing verified: Official Olaplex listing on Amazon (From Olaplex, Olaplex Shampoo and Conditioner Collection); manufacturer AmazonUs/OLAPQ and model number 20142192 as printed in product details

Olaplex No.4P Blonde Enhancer Toning Shampoo

A concentrated violet shampoo built on the brand's bond building active.

No.4P is the toning shampoo for hair that has been through bleach and heat as well as brass: a concentrated violet formula carrying the brand's patented bond building active, working in 1 to 3 minutes. It ranks third only because its 250 ml bottle is a routine cost the two above it soften.

The specification

Size: 8.5 fl oz (250 ml) bottle
Pigment: Violet pigment, Acid Violet 43 (CI 60730)
Hair types: All blonde, lightened and grey hair, natural and colour treated, all textures as published
Leave-on time: 1 to 3 minutes, and up to 5 minutes for more intense toning, as published; weekly or as needed
Key ingredients: Bis-Aminopropyl Diglycol Dimaleate bond building active, with glycerin

Strengths

The patented bond building active, Bis-Aminopropyl Diglycol Dimaleate, appears in the published ingredient list
Described by the brand as ultra-concentrated, with a short published working time of 1 to 3 minutes
Sulfate free, paraben free and formaldehyde free as printed in the listing materials notes, and listed as vegan

Limitations

The 250 ml bottle is the standard size and heavy users will replace it often
For more intense toning the brand directs up to 5 minutes, which porous hair should approach carefully
The listing carries a skin irritation caution and directs a preliminary test as printed

What owners report

In praise

Blonde and grey hair looks brighter after one wash is the recurring theme
Hair feels softer rather than squeaky after a toning wash, owners report
The concentrated lather means a small amount covers long hair

With reservations

Purple can linger on very porous or damaged sections if the longer time is used
Some owners find it drying when used more often than weekly
The bottle empties quickly in households sharing it

Suits

Blonde, lightened and grey hair that is also chemically stressed, where the buyer wants toning and the brand's bond care positioning in the same wash.

Skip if

Your hair is brunette with orange warmth, or you want a large bottle, since this is a concentrated 250 ml format.

View on Amazon See Olaplex No.4P Blonde Enhancer Toning Shampoo on Amazon

No. 4Best for Blonde and Silver Hair That Runs Drypremium tier

Premium listing verified: amika listing on Amazon carrying Premium Brand Sourced presentation and From amika brand content, and surfaced in the Amazon Premium Beauty amika collection

amika Bust Your Brass Cool Blonde Strength Repair Shampoo

Ultraviolet pigment with quinoa protein and plant butters behind it.

Bust Your Brass wraps ultraviolet pigment in quinoa protein and plant butters, which is exactly the formula shape dry blonde and silver hair asks for. It tones more gradually than Fanola, and that gentleness is the point for hair that cannot take a harsh wash.

The specification

Size: 9.2 fl oz (275 ml) bottle
Pigment: Ultraviolet pigments
Hair types: Blonde, chemically treated and colour treated hair, as printed on the listing
Leave-on time: No minutes published on the listing opened; follow the directions on the bottle
Scent: Bright pink grapefruit, juicy apricot and warm vanilla, as published

Strengths

Ultraviolet pigments paired with bond fortifying technology, quinoa protein and plant butters, as published by the brand
The brand directs the range at all blondes, greys and silvers, including high porosity hair
Free from sulfates, parabens, phthalates, mineral oil and petrolatum in the brand's published free from list for the range

Limitations

No leave-on minutes are published on the listing opened, so timing follows the bottle in hand
The conditioning richness can feel like too much on fine hair used every wash
The signature scent is sweet and present, and divides opinion

What owners report

In praise

Blonde stays cool without the dry, squeaky feel of stronger toners is the recurring theme
Hair feels softer and smoother after washing, owners report
The scent is frequently named as a reason for repeat purchase

With reservations

Fine hair owners sometimes find the formula rich for frequent use
Toning is gradual for strong brass compared with the most pigmented rivals
The patterned bottle makes the remaining level hard to judge

Suits

Blonde, grey and silver hair that dries out with ordinary purple shampoos and wants plant butters and protein in the same formula.

Skip if

You dislike fragranced haircare, since the scent of grapefruit, apricot and vanilla is a deliberate part of this product.

View on Amazon See amika Bust Your Brass Cool Blonde Strength Repair Shampoo on Amazon

No. 5Best Salon Purple for Highlighted Hairpremium tier

Premium listing verified: Redken listing on Amazon headed L'Oreal USA S/D, INC. Professional Products (Redken) with From REDKEN brand content and manufacturer material on the page

Redken Blondage Purple Shampoo

The salon purple in its current pH balanced bottle, with salicylic and citric acids.

Blondage in its current pH balanced bottle pairs pure violet pigment with salicylic and citric acids, a clarifying leaning salon profile that highlighted hair tends to love. It loses ground only on paperwork, since Redken publishes no leave-on time for the shampoo.

The specification

Size: 10.1 fl oz (300 ml) bottle
Pigment: Pure violet pigment, Acid Violet 43 (CI 60730)
Hair types: Blonde, bleached or highlighted, chemically treated hair
Leave-on time: No minutes published for the shampoo; the brand directs more frequent use for a cooler result
Key ingredients: Salicylic acid and citric acid, within the Triple Acid Protein Complex as published

Strengths

Pure violet pigment, printed as Vi violet pigment on the current bottle
Salicylic acid and citric acid in the published formula story, with the brand's Triple Acid Protein Complex behind the range
The current bottle is a pH balanced formula, as printed on its front label

Limitations

No leave-on minutes are published for the shampoo, unlike several rivals in this set
The brand's steer is frequency based, use more often for a cooler result, which takes a wash or two to judge
Sulfate cleansers are present in the published ingredient list

What owners report

In praise

Highlights look cooler and fresher between salon visits is the recurring theme
The citrus scent is widely liked as a clean salon smell
Toning feels even rather than patchy on highlighted hair, owners report

With reservations

Strong use can leave a violet tint on the palest pieces
Some owners find it drying without the matching conditioner
The lack of a printed timing makes first use guesswork for cautious buyers

Suits

Blonde, bleached and highlighted hair that wants a professional toning shampoo with an acid complex story behind the violet pigment.

Skip if

You need a published leave-on time before buying, since the shampoo directions do not print one, or you want a sulfate free formula.

View on Amazon See Redken Blondage Purple Shampoo on Amazon

No. 6Best for Platinum and Icy Ash Tonespremium tier

Premium listing verified: milk_shake listing on Amazon (From milk_shake) sold by Amazon.com in the listing opened; manufacturer z.one concept SRL and manufacturer part number 50AHBL035 as printed in product details

milk_shake Icy Blond Shampoo

A black pigment shampoo built for platinum and icy ash tones.

Icy Blond is the specialist for the palest brief in this topic: black pigment that pushes platinum toward ash rather than merely neutralizing yellow, with milk proteins and grape seed oil behind it and a tight 1 to 3 minute direction. Grey hair should look elsewhere, as its own listing says.

The specification

Size: 10.1 fl oz (300 ml) bottle
Pigment: Black pigment, CI 77266 (Black 2) with Acid Violet 43
Hair types: Very light and platinum blonde hair; not recommended for grey or white tones, as published
Leave-on time: 1 to 3 minutes, as published; the longer it sits, the stronger the tone
Key ingredients: Milk proteins and grape seed oil on the bottle, with rice bran oil and hydrolyzed quinoa in the list; paraben and SLES free on the bottle

Strengths

Black pigment is the published point of difference, aimed at enhancing ash hues in ultra light blonde hair
Milk proteins, grape seed oil, rice bran oil and hydrolyzed quinoa sit behind the pigment in the ingredient list
Short, clear directions: distribute on damp hair and leave 1 to 3 minutes, with longer sitting giving a stronger tone

Limitations

Explicitly not recommended for grey or white hair on its own listing, which narrows its audience honestly
The stronger the sitting time, the greater the risk of a greyish cast on the palest sections
Contains fragrance and a sweet grape scent that will not suit scent minimalists

What owners report

In praise

Platinum hair looks icier and cleaner without a purple tint is the recurring theme
Hair feels soft rather than stripped after toning, owners report
The grape scent is frequently praised as fresh and light

With reservations

Leaving it on too long can dull very pale hair toward grey
Honey blonde owners sometimes find the ash direction wrong for their colour
The black formula can mark pale towels and grout if rinsing is rushed

Suits

Very light and platinum blonde hair chasing an icy, ash finish, where ordinary violet shampoos do not cool the tone enough.

Skip if

Your hair is grey or white, since the listing states this shampoo is not recommended for grey or white tones, or your blonde is warm honey rather than icy.

View on Amazon See milk_shake Icy Blond Shampoo on Amazon

No. 7Best Sulfate Free Vegan Formulapremium tier

Premium listing verified: Pureology listing on Amazon headed L'Oreal USA S/D, INC. Professional Products (Pureology); manufacturer Pureology and UPC 884486437440 as printed in product details

Pureology Strength Cure Blonde Purple Shampoo

A blue based purple formula in the sulfate free, vegan Strength Cure line.

Strength Cure Blonde is the formula credentials pick: blue based purple pigment, Keravis protein and astaxanthin, ZeroSulfate and vegan, with the AntifadeComplex colour care system. Its verified standalone listing is the travel size, which is why a formula this strong sits seventh rather than higher.

The specification

Size: 1.7 fl oz (50 ml) travel bottle on the verified listing; larger sizes in the brand's bundle listings
Pigment: Blue based purple pigments
Hair types: Blonde, platinum, grey and silver, lightened colour treated hair
Leave-on time: No minutes published; lather worked to the ends, repeated or left longer for extra toning, as published
Key ingredients: Keravis plant based protein and astaxanthin, with AntifadeComplex; sulfate free and vegan, paraben free as published

Strengths

Blue based purple pigments, published as toning both yellow and orange brass in blonde and lightened hair
Keravis plant based protein and astaxanthin are the published Strength Cure actives behind the toning base
ZeroSulfate and AntifadeComplex positioning is printed on the bottle, with 100 percent vegan ingredients claimed on its front

Limitations

The verified standalone ASIN is the 1.7 fl oz travel size, so judge this entry on formula rather than bottle value
No leave-on minutes are published; the brand directs a lather worked down the ends, repeated or left longer for extra toning
The orange scent printed on the listing will not suit fragrance free routines

What owners report

In praise

Toning without the tight, dry feel of sulfate shampoos is the recurring theme
Colour treated blonde looks brighter and feels stronger, owners report
The concentrated formula means the small bottle covers more washes than expected

With reservations

The travel size runs out quickly as a weekly routine bottle
Buyers expecting the 9 oz salon bottle sometimes order the small size by mistake
Very strong brass needs the repeat wash the brand suggests

Suits

Blonde, platinum, grey and silver hair whose owner filters hard on formula credentials: sulfate free, vegan and colour care focused.

Skip if

You want the standard salon size on this exact listing, since the verified standalone listing opened is the 50 ml travel bottle, with larger sizes sold in the brand's bundle listings.

View on Amazon See Pureology Strength Cure Blonde Purple Shampoo on Amazon

No. 8Best for Silver, White and Platinum Hairpremium tier

Premium listing verified: Matrix listing on Amazon (From Matrix) headed L'Oreal USA S/D, INC. Professional Products (MATRIX) in the brand's shampoo and conditioner collection

Matrix So Silver Purple Shampoo

The vegan salon purple aimed squarely at blonde, white and platinum hair.

So Silver is the honest salon workhorse for the silver end of the blonde family: neutralizing violet dyes, a vegan formula and a published maximum benefit method built on a second lather of 3 to 5 minutes. It does one job, in a full 300 ml bottle, without prestige pricing theatrics.

The specification

Size: 10.1 fl oz (300 ml) bottle
Pigment: Violet pigment, CI 60730 (Ext. Violet 2), described on the bottle as neutralizing dyes
Hair types: Colour treated, blonde, grey, white and platinum hair
Leave-on time: Second lather left 3 to 5 minutes for maximum benefits, per published packaging directions; gloves directed
Formula notes: Vegan formula, as published

Strengths

Neutralizing violet dyes are the whole brief, printed on the bottle as neutralizing dyes for blondes
Vegan formula is part of the published positioning for this shampoo
Packaging directions give a maximum benefit method: a second lather left on 3 to 5 minutes

Limitations

Gloves are directed in the published directions, a sign of real pigment strength on skin
The base formula uses sulfate cleansers, so it is not the sulfate free pick
Salicylic acid appears in the ingredient list, which sensitive scalps should note

What owners report

In praise

Silver and white hair looks brighter and less yellow is the recurring theme
Salon fresh coolness lasts between appointments, owners report
The 300 ml salon bottle suits a weekly routine for months

With reservations

Porous hair can pick up a lilac tint when the long second lather is used
Hands can stain without the directed gloves
Some owners find it drying and always pair it with conditioner

Suits

Blonde, grey, white and platinum hair that wants a straightforward vegan toning shampoo from a salon workhorse brand.

Skip if

Your warmth sits in brunette hair, where the blue Brass Off from the same house is the correct tool instead.

View on Amazon See Matrix So Silver Purple Shampoo on Amazon

No. 9Best Blue Shampoo for Lightened Brunettespremium tier

Premium listing verified: Matrix listing on Amazon (From Matrix) headed L'Oreal USA S/D, INC. Professional Products (MATRIX), with the brand story published on the listing

Matrix Brass Off Blue Shampoo

The blue side of the Matrix toning shelf, for brunettes who lighten.

Brass Off leads the blue side because its brief is the clearest: blue-violet pigment for orange brass in lightened brunettes and dark blondes, a printed 3 to 5 minute working time, and a standard salon bottle. For brunette readers, this is effectively the first pick in the ranking.

The specification

Size: 10.1 fl oz (300 ml) bottle
Pigment: Blue-violet pigments, described on the bottle as neutralizing dyes
Hair types: Lightened brunettes and dark blondes, colour treated hair
Leave-on time: 3 to 5 minutes, as published in the listing directions; gloves directed
Key ingredients: Soybean oil (Glycine Soja) and tocopherol in the published ingredient list

Strengths

Blue-violet pigments are published as the neutralizing system for orange brass in brunette hair
Directions are explicit: leave on 3 to 5 minutes before rinsing, with gloves
Soybean oil and tocopherol appear in the published ingredient list behind the pigment

Limitations

It does nothing useful for yellow brass in blonde hair, by design
Blue pigment can tint very light or porous ends within a brunette balayage if timing is careless
Sulfate cleansers are present in the published ingredient list

What owners report

In praise

Orange tones in highlighted brunette hair cool down visibly is the recurring theme
Balayage looks fresher and less coppery between salon visits, owners report
The standard salon bottle size suits a twice weekly toning slot

With reservations

Overuse can make lightened ends look dull or slightly blue
Gloves are a must, since the blue stains hands readily
Natural dark hair with no lightening sees little change, as the brief predicts

Suits

Lightened brunettes and dark blondes whose hair throws orange and copper warmth that purple shampoo cannot touch.

Skip if

Your hair is blonde or grey with yellow tones, which is purple pigment work, or your brunette is dark and unlightened, where deposited blue has little to correct.

View on Amazon See Matrix Brass Off Blue Shampoo on Amazon

No. 10Best Large Bottle Blue Shampoopremium tier

Fanola Wonder No Orange Extra Care Blue Shampoo 1000 ml deep blue litre bottle

Premium listing verified: Fanola listing on Amazon (From Fanola) for the Wonder No Orange line; the range is presented by Fanola as its professional Italian hair care, made in Italy

Fanola Wonder No Orange Blue Shampoo

A full litre of blue pigment for brunettes, in the gentler Wonder formula.

Wonder No Orange brings the blue job in a full litre with a gentler published profile, SLS and SLES free, silicone free and vegan, at a pH printed on the bottle. It ranks last only because a litre is a commitment, and brunettes who tone occasionally are better served by the smaller Brass Off first.

The specification

Size: 33.8 fl oz (1000 ml) bottle
Pigment: Blue pigment
Hair types: Lightened brunettes and brown hair, light brown to platinum strands as published in the listing title
Leave-on time: No minutes printed on the Wonder listing; the No Orange range directions run 1 to 5 minutes
Formula notes: pH 4.8 to 5.2 printed on the bottle; vegan formulation on the bottle; SLS and SLES free and silicone free as published for the Wonder version

Strengths

Blue pigment aimed at orange and copper tones in lightened brunette and brown hair, as published
The Wonder version is published as SLS and SLES free, silicone free and vegan, a gentler profile than the classic No Orange
The 33.8 fl oz litre is the largest bottle in this topic by a wide margin

Limitations

A litre is a long commitment before knowing whether blue toning suits your brunette
No leave-on minutes are printed on the Wonder listing opened; the No Orange range directions run 1 to 5 minutes
Blue pigment still stains hands, so the range's glove advice applies here too

What owners report

In praise

Brunette hair looks cooler and less orange with regular use is the recurring theme
The litre bottle ends the cycle of reordering small toning bottles, owners report
Hair feels softer than with the classic formula, per the extra care positioning owners repeat

With reservations

The big bottle is heavy and awkward in a small shower
Toning reads gentler than the classic No Orange to some strong brass cases
Very light ends in a balayage can take a blue tint if left long

Suits

Lightened brunettes and brown hair from light brown upward that go through blue shampoo regularly and want the litre format with a milder published formula profile.

Skip if

Your brass is yellow and your hair is blonde, which is the No Yellow side of the Fanola shelf, or a litre bottle is more commitment than your routine needs.

View on Amazon See Fanola Wonder No Orange Blue Shampoo on Amazon

No. 3

Side by Side

The published specifications that separate the ranking.

Product	Size	Pigment	Hair types	Leave-on time
Kerastase Blond Absolu Bain Ultra-Violet Purple Shampoo	8.45 fl oz (250 ml) bottle	Blue and violet pigments (ultra-violet neutralizers), with Acid Violet 43 in the ingredient list	Lightened, cool blonde or grey hair, as printed on the bottle	At least 2 minutes and a maximum of 5 minutes, as published; weekly use directed
Fanola No Yellow Purple Shampoo	11.83 fl oz (350 ml) bottle	Extra violet pigment, Acid Violet 43	Bleached, blonde, streaked and grey hair	1 to 5 minutes, as published; once a week or when yellow becomes visible
Olaplex No.4P Blonde Enhancer Toning Shampoo	8.5 fl oz (250 ml) bottle	Violet pigment, Acid Violet 43 (CI 60730)	All blonde, lightened and grey hair, natural and colour treated, all textures as published	1 to 3 minutes, and up to 5 minutes for more intense toning, as published; weekly or as needed
amika Bust Your Brass Cool Blonde Strength Repair Shampoo	9.2 fl oz (275 ml) bottle	Ultraviolet pigments	Blonde, chemically treated and colour treated hair, as printed on the listing	No minutes published on the listing opened; follow the directions on the bottle
Redken Blondage Purple Shampoo	10.1 fl oz (300 ml) bottle	Pure violet pigment, Acid Violet 43 (CI 60730)	Blonde, bleached or highlighted, chemically treated hair	No minutes published for the shampoo; the brand directs more frequent use for a cooler result
milk_shake Icy Blond Shampoo	10.1 fl oz (300 ml) bottle	Black pigment, CI 77266 (Black 2) with Acid Violet 43	Very light and platinum blonde hair; not recommended for grey or white tones, as published	1 to 3 minutes, as published; the longer it sits, the stronger the tone
Pureology Strength Cure Blonde Purple Shampoo	1.7 fl oz (50 ml) travel bottle on the verified listing; larger sizes in the brand's bundle listings	Blue based purple pigments	Blonde, platinum, grey and silver, lightened colour treated hair	No minutes published; lather worked to the ends, repeated or left longer for extra toning, as published
Matrix So Silver Purple Shampoo	10.1 fl oz (300 ml) bottle	Violet pigment, CI 60730 (Ext. Violet 2), described on the bottle as neutralizing dyes	Colour treated, blonde, grey, white and platinum hair	Second lather left 3 to 5 minutes for maximum benefits, per published packaging directions; gloves directed
Matrix Brass Off Blue Shampoo	10.1 fl oz (300 ml) bottle	Blue-violet pigments, described on the bottle as neutralizing dyes	Lightened brunettes and dark blondes, colour treated hair	3 to 5 minutes, as published in the listing directions; gloves directed
Fanola Wonder No Orange Blue Shampoo	33.8 fl oz (1000 ml) bottle	Blue pigment	Lightened brunettes and brown hair, light brown to platinum strands as published in the listing title	No minutes printed on the Wonder listing; the No Orange range directions run 1 to 5 minutes

No. 4

How We Chose

The four measures behind this ranking.

Measure 1

Official listings only

Every shampoo here was confirmed on a live Amazon listing carrying its brand's own storefront, brand entity line or From the brand content, with the ASIN, size and published specs read from that listing. For 2027 the rule stands: no brand trail on the listing, no place in the ranking.

Measure 2

Pigment matched to hair colour

Purple and blue are not interchangeable, so each pick is judged inside its own job: violet pigment against yellow in blonde and grey hair, blue pigment against orange in brunette hair. A shampoo that tones brilliantly on the wrong hair colour earns no credit here.

Measure 3

Directions, printed or admitted

Leave-on time decides real world results in this category, so the tables print the minutes each brand publishes, from Fanola's 1 to 5 to Olaplex's 1 to 3, and state plainly where a brand publishes no minutes at all rather than inventing a number.

Measure 4

Formula behind the pigment

Toning shampoos are used weekly for years, so what sits behind the pigment counts: hyaluronic acid in the Kerastase, a bond building active in the Olaplex, plant butters in the amika, and sulfate free vegan credentials in the Pureology and the Fanola Wonder.

No. 5

Questions, Answered

Should I buy purple or blue shampoo?

Look at your hair colour and the warmth you see. Blonde, lightened, silver and grey hair that looks yellow or brassy needs purple, because violet neutralizes yellow. Brunette and dark blonde hair that has been lightened and looks orange or coppery needs blue, because blue neutralizes orange. The two are not interchangeable, and the micro guide in this topic walks through the colour wheel logic in full.

Which purple shampoo is strongest?

Fanola No Yellow carries the most intensive violet positioning in this set, with extra violet pigment and directions that run to 5 minutes, and owners consistently describe the fastest knock back of yellow brass. That strength is exactly why porous or very pale hair should start at the 1 minute end of its window.

Can brunettes use purple shampoo instead of blue?

It will clean the hair, but it will not correct orange warmth, because violet does not sit opposite orange on the colour wheel. Lightened brunettes should use a blue shampoo such as Matrix Brass Off or Fanola Wonder No Orange. The one hybrid case is a brunette balayage with genuinely blonde pieces that have gone yellow: those pieces are purple shampoo territory, applied with care to keep blue and purple work separate.

Are these the right purple and blue shampoos to buy for 2027?

Yes, on the rule this site applies every year: current formulas on official brand listings, with discontinued lines excluded. That rule is why Redken's discontinued Brownlights blue shampoo does not appear here despite its reputation, and why the current pH balanced Blondage bottle and the current Matrix and Fanola Wonder formulas carry the blue and purple briefs into 2027.

No. ·

Keep Researching

Every page in the Purple and Blue Shampoos edit.

No. ·

More from the Premium Hair Desk

Premium Hair

Bond Repair and Hair Treatments

Bond repair treatments sorted by technology, format and the damage pattern they actually suit

Read the edit

Premium Hair

Clarifying and Sulfate-Free Shampoos

Two different wash jobs, kept separate: deep cleansing clarifiers for build-up days, and gentle sulfate-free shampoos for every other day

Read the edit

Premium Hair

Dry Shampoos

Premium dry shampoos judged on absorbency, residue on dark hair and how honestly each one bridges wash days.

Read the edit

Best bond repair and hair treatments Best clarifying and sulfate-free shampoos Best dry shampoos All premium hair coverage

Disclosure: links on this page are affiliate links. As an Amazon Associate, Eclat Press earns from qualifying purchases, at no added cost to you. Rankings are never sold. See our affiliate disclosure and methodology.